Openings
Retention collapses in the first two seconds or it doesn't. We break down why specific openings hold and others don't, and give you a working library of structures to adapt rather than templates to copy.
Short-form video courses
Top Marketing is a catalogue of short courses on how short-form video actually works — how openings hold attention, what each platform rewards, and how to build a publishing process you can sustain for a year instead of three weeks. Buy one, or buy the set.
Instant access · Lifetime licence · Free updates
Approach
Retention collapses in the first two seconds or it doesn't. We break down why specific openings hold and others don't, and give you a working library of structures to adapt rather than templates to copy.
TikTok, Shorts and Reels reward different signals. You'll learn what each one measures, how to read your own analytics, and which numbers are worth acting on versus safe to ignore.
A repeatable route from idea to published video. Most creators quit because each post costs them a full day — the goal here is to get that down to something you can do on a Tuesday evening.
Where software can genuinely take work off your hands — captioning, formatting, scheduling, cross-posting — and, just as importantly, where automating produces worse results than doing it yourself.
Automation
The workflow covered in module four. It won't write anything worth watching for you — it removes the repetitive work around the part that matters.
A weekly pass over what's performing in your subject area, collected into one list instead of scattered across saved posts.
A structure for drafting so the opening is decided deliberately rather than discovered in the edit.
Captions, aspect ratios, safe zones and exports handled by tooling instead of by hand for each platform.
Scheduled uploads to each platform with the captions and formats they each expect.
Catalogue
Twenty-five courses, sold individually, from €45 to €179. Each is a self-contained module with lifetime access and free updates. Four bundles are listed last; each costs less than its parts.
Basics
How to choose a topic narrow enough to be findable and broad enough to last a year.
Basics
What actually determines distribution, and which numbers in your analytics are worth acting on.
Basics
Bio, handle, pinned posts and the first impression a new viewer forms in four seconds.
TikTok
A worked library of 120 openings, grouped by the mechanism that makes each one hold.
TikTok
Using a trend without becoming interchangeable with everyone else using it.
TikTok
The full platform course: distribution, retention, recurring formats and reading your own data.
YouTube
Deciding the package before you film, plus a testing routine that gives readable results.
YouTube
What actually moves your revenue per thousand views, and what makes no measurable difference.
YouTube
Building a route from a thirty-second video to something people watch for twelve minutes.
YouTube
Reading retention graphs, finding the exact second people leave, and fixing the cause.
Turning passive viewers into conversations without running a sequence that reads as automated.
Borrowing an audience: who to approach, what to offer, and what to send them.
What Reels measures, how it differs from TikTok, and designing for saves rather than likes.
Editing
When cuts help attention and when they only add noise. Why audio outranks picture quality.
Editing
A fixed sequence of edit decisions so each video takes fifteen minutes instead of an afternoon.
Editing
Legible captions, safe zones for every platform, and motion that supports the point being made.
Automation
A weekly pass that collects what's working in your subject into one reviewable list.
Automation
Twelve prebuilt automation files to import and adapt. No course, just the working files.
Automation
One source file published to four platforms in the format and caption each of them expects.
Automation
The whole tooling course, including the cases where automating produces worse work than doing it yourself.
Automation
Scripting, voicing and editing without appearing on camera — and how to stay distinctive anyway.
Business
What to put in front of a brand, and how to set a number you can hold in a negotiation.
Business
Steadier income than sponsorships, available far earlier. Pricing, scope and contracts.
Business
Approaching companies directly instead of waiting, with the emails and follow-ups we use.
Business
Turning an audience into a product they'll actually pay for, from first idea to launch week.
Bundle
The three Basics courses plus Opening structures. The cheapest sensible starting point.
Bundle
All five automation courses, including the blueprint files and faceless production.
Bundle
Every TikTok, YouTube and Instagram course. Ten courses in total, no automation or business.
Bundle
All twenty-five courses, all workflow files and every template. Updates included for as long as it exists.
All prices include VAT. Every purchase unlocks immediately and stays yours, including every future update to that course.
Students
Placeholder — replace with a real quote from a student who has given you permission to use it.
Placeholder — replace with a real quote. Keep any numbers accurate and verifiable.
How it's sold
Most course sellers bundle forty hours together and charge you for the thirty-five you didn't need. If your openings are fine and your editing is slow, buy the editing course. Nothing else.
The entry price is one course, not one programme. You find out whether the material is any good before you commit real money to it.
Buy the next course when a specific thing stops working — not in advance, on the assumption you'll eventually get to it. Most people never do.
If you already know you want everything, the full bundle is €500 against €2,457 bought separately. That's the entire catalogue for the price of three individual courses.
No subscription, no seat that lapses, no upsell inside the course. You buy a thing, you own the thing, and updates to it are included.
Fit
This works for some people and wastes money for others. Read the right-hand column before you buy anything.
FAQ
No. The course assumes you're starting from zero, and the first module deals with exactly that situation.
Plan for three to five hours a week once the process is set up. Less than that and the frequency won't hold; much more than that and most people stop after a month.
No. The faceless add-on covers formats that don't require your face or voice, though it's fair to say on-camera formats are usually easier to make distinctive.
Indefinitely. Once a course is yours it stays yours, and any updates we make to it arrive at no extra cost.
Card, PayPal, and SEPA direct debit. Instalments are available on the bundles.
Yes. Email us with what you already have and we'll deduct it from the bundle price.
No, and be sceptical of anyone who says otherwise. What it gives you is a method and a way to diagnose what's going wrong. The output still depends on your subject, your consistency and your judgement.
Buy one course, or take a bundle if you already know you want the whole thing.
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